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Samsung- is a well-known South Korean International Company...

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This report is based on Samsung's marketing strategy. Samsung is a well-known South Korean international electronics company headquartered in Suwon, South Korea. Samsungwas founded in 1969 in Suwon, South Korea by Lee Byung-chul. The CEO and Vice Chairman is Oh-Hyun Kwon. Samsung manufactures a wide range of consumer electronics, information technology and mobile communications products. The main products aremobile devices, TV and audio devices, cameras, laptops, computers and tablets. The number of employees is 326,000 people. The last published data on sales is 228 billion KRW, operating profit is 36 billion KRW, net profit is 30 billion South Korean won (Samsung Electronics Annual Report, 2013. Samsung website).

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